Many companies use different techniques to promote their products through a vast array of communication media. There is the physical form of product promotion and the digital form, both of which require clear and concise textual information about the product being advertised. Product promotion is the act of advertising a good or service with the short or long-term goal of increasing sales. Many companies use different techniques to promote their products through a vast array of communication mediums. There is the physical form of product promotion and the digital form (websites and e-books), both of which require clear and concise textual information about the product being advertised.
The people who opened or clicked on the book launch email are the most engaged people on your list. They will be most likely to make the purchase or even write a review of the book. Let them know you value their opinion and would sincerely appreciate an honest review. Send a digital gift pack to readers who preorder. Sending swag packs via mail can get expensive, so digital gift packs can be a great alternative.
Promotion is one of the marketing mix elements, including personal selling, advertising, sales promotion, direct marketing, and publicity. Corporate image may be considered as a sixth aspect of promotion mix. The Image of an organization is a crucial point in marketing. If the reputation of a company is bad, consumers are less willing to buy a product from this company as they would have been, if the company had a good image. Sponsorship is sometimes added as an seventh aspect. Direct Marketing is a channel-agnostic form of advertising that allows businesses and nonprofits to communicate straight to the customer. Public relations – Paid intimate stimulation of supply for a product, service, or business unit by planting significant news about it or a favorable presentation of it in the media.
Strategically package standalones including similar themes by subgenre, location, point in time, similar protagonists, holiday setting, or something else. Create a hashtag for the Q&A session — it can be an one-time occasion, or a monthly event. Promote the Q&A ahead of time so your fans know to either block the time in their calendar or schedule their tweets to post during the Q&A. Run a contest on launch day giving people many opportunities to win prizes, such as a free copy of a book, gift cards, posters, and more. Create mini documentaries on a book, or get more creative. For example, for a chick lit book featuring a hairdresser protagonist, create a cute series of hair tutorials featuring hairstyles from the book.
This could include exclusive content like short stories, author commentary, deleted scenes, or high-resolution posters. Partner with a blog or website that’s popular amongst readers in your genre to host a cover reveal. You can easily turn book quotes into vibrant images using free apps like Canva or Designfeed. Publish these teasers to your website and social media accounts in the weeks and months prior to a book’s release.
For a middle grade mystery featuring a magician, create a magic trick tutorial series. Publish the videos on YouTube and your other social channels. Help a Reporter Out connects journalists with relevant experts, and you are the expert of your niche! By signing up, you’ll receive an email three times per day that includes media opportunities in which you could be quoted. Reply quickly for the best chance of getting selected for a quote in an article, and ask for a link back to your site.
Internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising and sales. Build buzz and excitement for your signing, session, or panel by offering a free book or giveaway to the first 5–10 people who arrive at each location. Announce this giveaway on your social profiles using the event-specific hashtag. Once other attendees see people flocking to you, they’ll want to see what all the fuss is about. Partner with other authors to create an anthology of novellas or short stories. If you promote the collection to your audiences, you can each increase your exposure by reaching the other authors’ audiences. Bundling standalones can increase loyal readership or drive sales of a new release.
Advertising – Presentation and promotion of ideas, goods, or services by an identified sponsor. Marketing strategies may differ depending on the unique situation of the individual business or product. However, there are a number of ways to categorize some generic strategies. Promotion strategies differ depending on the individual business or product, but all strive to increase product demand and awareness. It is also possible to purchase products in small “trial size” containers. This is common with toiletries such as shampoo. Samples may also be loaned to the customer if they are too valuable to be given for free, such as samples of a countertop or of carpet to be used for remodeling.